How Viral Video Marketing Can Save You From The Penguin-truffe

Video-Streaming Its even more compelling to do viral video marketing these days, because Google has released yet another update to their search algorithm and its supposed to be cuter and cuddlier than Panda. Introducing Google Penguin. The Penguin promises to wipe the Internet clean of over-optimized sites, sites that optimize their content beyond white hat techniques. It more effectively sniffs out webspam tactics and boot spammy sites out of the search engine results page without warning. A huge number of sites have been affected and some of those were actually already enjoying the first page glory for over a year. This is indeed bad news for those who toiled to make their sites get to the top spot of the SERPs, but its actually quite a good news for everyone, even for the newbie Internet marketer. Why? Video, post-Penguin, still ranks faster than most types of content. And Google is placing even greater value to video. Another thing that might be of interest to you if you are a newbie Internet marketer is that no matter how new your content is, as long as its hosted in an authority site, you have a fighting chance. You have a fighting chance even more if you add video to the mix. Lets talk about all this point by point. First, lets talk about viral video marketing Just about almost all search engine results these days include video. In many cases, video turns up as the first result on Google. Thats because Google is placing greater value to video and video now ranks faster than most types of content. Thats why if youre not doing it yet, start creating videos for your marketing campaigns. It doesnt have to be viral. But it should contain useful and valuable information. If youre intention is to sell, thats fine. But make that intention clear. Prioritize YouTube and other big video-sharing sites If you host your own video, thats okay. But with Google Penguin, Google is now placing greater value to authority video-sharing sites (especially to sites that it owns). Therefore, its a great idea to primarily host your videos on YouTube and then distribute them across all the other authority video-sharing sites like DailyMotion, Metacafe, Vimeo and MySpace. Train your sights on authority sites Before Penguin, it was already difficult for newbie marketers to rank a brand-new site even for less competitive keywords. But today, newbie marketers have a chance by piggybacking content on authority sites such as Blogger , Tumbler, LiveJournal and Yahoo! Voice. Some Internet marketers recently reported that some of their content hosted on Blogger that fell by the wayside years ago are now on Googles first page. If youre just starting out, host your content on Blogger. Why Blogger? Just like YouTube, Blogger is owned by Google. Add related videos to your content So now you know that video ranks faster than most types of content and that you should host your content on authority sites. Now heres a simple formula that will get you results faster than you ever imagined: Create videos + post on YouTube + embed on a blog hosted by Blogger = Bam! You dont actually have to create your own video to add to your content on Blogger. You can just look for videos related to your content hosted on Blogger and embed it as a complement to your post. The video-plus-authority site is working quite well for most marketers these days. And its going to work well long term. Use this for your viral video marketing campaigns, but remember not to over-optimize your site because the penguin is very vigilant. About the Author: Resource box: Andy Jenkins, The Video Boss, has lots of other cool viral video marketing tips for you. For more information on how to create great marketing videos, visit .AndyJenkinsBlog… Article Published On: 相关的主题文章: